Whenever there’s an issue, we tend to solve it by avoiding the situation rather than helping it. When it comes to bridge suicides, we put up jail-like bars so that people won’t be able to jump. We don’t actually help them solve any issues they might have. In fact, we only make things a little harder.
This is a brilliant campaign because, as any successful campaign, they target the audience at the place which they go to and in their time of need. What better time to tell somebody that you’re there for them when they need you most. Telling them “You’re not alone” at the time when they feel most alone.
On the other hand, it sucks for people that go to the bridge to see the view. However, I think they’ll survive.
(Via: Ads of the World)