How to Save a Life

Whenever there’s an issue, we tend to solve it by avoiding the situation rather than helping it. When it comes to bridge suicides, we put up jail-like bars so that people won’t be able to jump. We don’t actually help them solve any issues they might have. In fact, we only make things a little harder.

This is a brilliant campaign because, as any successful campaign, they target the audience at the place which they go to and in their time of need. What better time to tell somebody that you’re there for them when they need you most. Telling them “You’re not alone” at the time when they feel most alone.

On the other hand, it sucks for people that go to the bridge to see the view. However, I think they’ll survive.

(Via: Ads of the World)

Advertisements

Shut Down.

Can’t say I believe that this campaign actually had an impact on human behaviour, but it’s nice to think that just a ¬†little bit of creativity can do that every once in a while.

(Via: I Believe In Advertising)

Like it or not, this is the future.

This about sums everything up, folks. I will not be surprised when other brands start posting rfid codes next to their products/services so that customers can like them using a barcode reader on their phone. This is a huge advancement from Diesel’s Connect Campaign which wasn’t very long ago, so I’m curious to see what the future has in store. Let’s see which brand plays off this concept next.

(Via: Ads of the World)

And The Crowd Goes Wild.

A new spin on interactive billboards. This kind of technology has been around forever, so it’s a good reminder of how we can use old technology in new, innovative ways. Love that it gets the crowd hyped by bringing the FIFA experience to them… in the subway station. Awesome stuff, Coca Cola.

(Via: Ads of the World)

Leading the Way.

95% awesome. 5% creepy.

Really cool campaign that takes something we’re familiar with, and makes the world a funner place. According to Urban Dictionary, “funner” is a word.

(Via: Ads of the World)

Localebrities.

So, the Yellow Pages does it again. While it makes sense that the Yellow Pages uses a local campaign, I think local celebrities can work for any brand.

What I really like about this campaign is that the brand goes big with it. If they just used this local celeb via social media, which many campaigns do, it would not have been as effective. They pulled the audience in via commercials first. I’m a huge fan of connecting commercials through a story.. keeps the audience entertained, and makes them actually want to see the commercial (to see if it’s a new one, or to see if they missed something important the first time around).

So let’s face it. Nobody cares about a chocolate bar that tastes a certain way. They just care that they got to be part of the experience. They feel like they know the local celebrity and they want to help him in achieving his goal. And, of course, there are also the people that just want to criticize his actions. Either way, people enjoy being part of the experience when it’s made closer to home via local celebrities, businesses, landmarks, etc. Getting local residents involved throughout the process is KEY.

Obviously, it also helps that the local celebrity is really goodlooking. Average Joe, my a**.

(Via: The Inspiration Room)

Feeling it.

Here are some awesome examples for getting your message to people at the right time and place.

With an audience that doesn’t want to hear your message, it’s extremely important to target them when they’re willing to listen. Domestic violence is a really sensitive topic, and I think they were able to address it in a private and thoughtful way. As a service, you want to show your target that you’re there for them- when they need you the most. The fact that you only see it once you open up the make up case is a little sneaky, but sometimes you gotta do what you gotta do in order to make them listen (This is obviously a special situation in which the audience would choose to avoid help, despite needing it).

This concept can be used in other ways as well. For example, a car insurance company that reached its audience in parking lots. This way, they’re reaching the target market during a situation in which the target is trying hard to avoid getting into an accident, and probably worried if they don’t have car insurance.

When it comes down to services or products that are usually avoided or delayed because they’re not exciting, it’s best to reach out to the target in situations when they would need you. Sometimes you have to create the situation for them (ie- car insurance campaign…. when do people mostly think they’re going to get into an accident? parking lots), other times you just have to reach them when they’re going through the actual situation (ie- the domestic violence organization… what are the steps that women take during/after domestic violence? conceal with makeup).

(Via: Ads of the World)