Category Archives: Uncategorized

Put Your Money Where Your Mouth Is

The best way to prove your product’s worthiness is by demonstrating to your customers that you are willing to trust your product just as much as they should. Show us that you use, trust and love your own products first, and then we’ll consider purchasing them, also.

While this concept is mainly used in security-related campaigns, the idea can and should be used for other products, as well. There are only so many more times I can see this concept being used for security services (despite it being highly effective for this industry), but if I saw the owner of Buckley’s drink his own awful tasting medicine.. well, that could get interesting.

SIDE NOTE: It is extremely important that your product works in order to pull off this campaign  😉


… I’m back?

Well, I guess I have some explaining to do.

I didn’t mean to just disappear on you like that, really.. It just kinda happened. The important thing is that I’ve learned my lesson and I’ll never leave you again. Or, at least, I’ll give you some sort of warning. I promise.

Anyways, your support has been awesome and it’s great to know that this blog has actually had an impact on some of you. I have some great stuff already lined up, and I’m excited to share some cool campaigns. While I think my own opinions are super awesome, I’d love to know what you think about each campaign so feel free to post a comment (or two, or three, etc.)

Love you long time,


Oh, and I’m no longer @yardenhorwitz anymore. You can now find me at @yarden. I know, I know, you probably feel like you don’t even know me anymore, but I swear I’m still that small girl with the big ideas 😉

Peer pressure to the rescue

This is a cool campaign because it uses peer pressure to make people do good. Seriously. If you see a bunch of people doing something to get something else for free, and there’s something to show that tons of people are actually doing it (ie- a mural of paper cups), then it’s going to increase involvement. While I love the fact that the cups form a tree and it’s cool for publicity purposes, I’m assuming that nobody who gave in their cup actually noticed that… unless they ran up to the top of a building right after?

There are a few things we can learn from this campaign. One being that you need to show that others are getting involved, in order to gain momentum for a campaign. The way I see it, most people do already have coffee mugs at home. And these people continue to buy coffee in cups because it’s just more convenient. Did they really want to give up their coffee for a free mug?

I’m not sure if Starbucks is doing it yet, but if they really want to make a difference they should charge a higher fee for those that don’t bring mugs (ie- the 5 cents we have to pay per plastic bag in Toronto). I do like this campaign though, because it’s fun and it builds awareness in front of tons of people. This campaign creates awareness for a day on which Starbucks will be giving free coffee to those that bring in mugs. In my opinion, that’s pretty lame. If they’re planning on changing the world, do something a bit more long term. Nonetheless, they are building awareness for that day, as well as the overall cause.

To be honest, this isn’t the coolest campaign. It’s also not the brightest campaign. But for some reason it got my attention. I think it’s the music. The music is really good. That being said, never underestimate the power of music when presenting a campaign.

So, while they didn’t do anything revolutionary, they took a sorta unconventional campaign, and turned it into a cool commercial that makes them seem cooler than they are. I think that’s something that a lot of companies tend to forget. Unconventional campaigns should be leveraged more often through ads, because people love to see this stuff and it really makes the brand seem that much cooler. Just saying.

Creepy Cool

Tonight seems to be the night for #StrangeCampaigns.

First, I found this really odd twitter campaign from Uniqlo. If curiousity doesn’t get the best of you, I suggest not going to that link. It will trip you out and you won’t know what to do with yourself for about 5 minutes. And then you’ll spend another 5 minutes thinking about how much you want those first 5 minutes of your life back.

Thisss campaign, on the other hand, is a strange but cool campaign held in Amsterdam. Those walking by would find a water well randomly placed on the sidewalk. They look into the water well, only to see the reflection of someone else. I’m not quite sure how, perhaps through video, but the reflection then goes on to explain to the audience the issues of water around the world. So, basically, you look into a well to find someone else staring back at you and explaining the issues of water. It’s a little creepy, but it’s cool. (Hence the title of this post).

So this is the third campaign on my blog based on water. It’s the second campaign describing the issues surrounding water. Apparently you need to freak people out, when it comes to discussing water issues. Not sure how I feel about scaring people into believing things, but I do think it is effective. When it comes to world issues though, it’s not enough to explain the problems. Campaigns should also teach us what we can do in order to help.

(Via: On The Ground Looking Up)