Category Archives: Ambient

Like it or not, this is the future.

This about sums everything up, folks. I will not be surprised when other brands start posting rfid codes next to their products/services so that customers can like them using a barcode reader on their phone. This is a huge advancement from Diesel’s Connect Campaign which wasn’t very long ago, so I’m curious to see what the future has in store. Let’s see which brand plays off this concept next.

(Via: Ads of the World)

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And The Crowd Goes Wild.

A new spin on interactive billboards. This kind of technology has been around forever, so it’s a good reminder of how we can use old technology in new, innovative ways. Love that it gets the crowd hyped by bringing the FIFA experience to them… in the subway station. Awesome stuff, Coca Cola.

(Via: Ads of the World)

Leading the Way.

95% awesome. 5% creepy.

Really cool campaign that takes something we’re familiar with, and makes the world a funner place. According to Urban Dictionary, “funner” is a word.

(Via: Ads of the World)

Localebrities.

So, the Yellow Pages does it again. While it makes sense that the Yellow Pages uses a local campaign, I think local celebrities can work for any brand.

What I really like about this campaign is that the brand goes big with it. If they just used this local celeb via social media, which many campaigns do, it would not have been as effective. They pulled the audience in via commercials first. I’m a huge fan of connecting commercials through a story.. keeps the audience entertained, and makes them actually want to see the commercial (to see if it’s a new one, or to see if they missed something important the first time around).

So let’s face it. Nobody cares about a chocolate bar that tastes a certain way. They just care that they got to be part of the experience. They feel like they know the local celebrity and they want to help him in achieving his goal. And, of course, there are also the people that just want to criticize his actions. Either way, people enjoy being part of the experience when it’s made closer to home via local celebrities, businesses, landmarks, etc. Getting local residents involved throughout the process is KEY.

Obviously, it also helps that the local celebrity is really goodlooking. Average Joe, my a**.

(Via: The Inspiration Room)

Feeling it.

Here are some awesome examples for getting your message to people at the right time and place.

With an audience that doesn’t want to hear your message, it’s extremely important to target them when they’re willing to listen. Domestic violence is a really sensitive topic, and I think they were able to address it in a private and thoughtful way. As a service, you want to show your target that you’re there for them- when they need you the most. The fact that you only see it once you open up the make up case is a little sneaky, but sometimes you gotta do what you gotta do in order to make them listen (This is obviously a special situation in which the audience would choose to avoid help, despite needing it).

This concept can be used in other ways as well. For example, a car insurance company that reached its audience in parking lots. This way, they’re reaching the target market during a situation in which the target is trying hard to avoid getting into an accident, and probably worried if they don’t have car insurance.

When it comes down to services or products that are usually avoided or delayed because they’re not exciting, it’s best to reach out to the target in situations when they would need you. Sometimes you have to create the situation for them (ie- car insurance campaign…. when do people mostly think they’re going to get into an accident? parking lots), other times you just have to reach them when they’re going through the actual situation (ie- the domestic violence organization… what are the steps that women take during/after domestic violence? conceal with makeup).

(Via: Ads of the World)

Ohhh, it’s on.

UPDATE:

Porsche has declined taking part in the challenge, and now MINI is trying to start a petition to get Porsche to change their minds.

It seems that Porsche is taking the high road, which makes sense based on some of your comments. But that’s it. Kinda boring. In order to make magic, you gotta take risks. It would have been nice to see Porsche do something really cool with this…

Porsche’s Response (Via: Amir Jaffari):

ORIGINAL POST:

The Head of Mini (U.S.) has challenged Porsche to a race. I love this concept because it makes Mini look ballsy, and I think that’s their biggest issue as a brand- cute but not all that ballsy. This concept works out really well for them because nobody actually expects them to win, but everyone loves an underdog. By bringing Porsche into this, they’re gonna get awesome publicity no matter what happens.

It’s great to see that Mini has implemented an integrated communication strategy, including facebook, NYT, etc. This way they’re hitting all different target audiences and making sure that everyone knows about it. As well, it puts more pressure on Porsche to get involved. And it worked, as Porsche has accepted.

Interested to see how the brands will handle the actual race. This is kind of similar to the billboard rivalry between BMW and Audi, which was spun in a way to get fans involved. Hoping to see some of that here, as well. Looking forward to seeing what happens!

(Via: AdFreak)

Abracadabra: Scented Banner Ads.

This campaign is quite brilliant. Sometimes the client doesn’t know best, but you have to find a way to make it work. I love that they found a different perspective on digital marketing, and used it to help the consumers experience the cologne scent.

This campaign demonstrates the art of pulling off a magic trick: they’re telling the consumers that the banner is scented, which doesn’t make any sense, so viewers can’t help themselves but challenge the ad. This is awesome because it gets their attention. The important part is pulling through with the trick. Once the viewers realize what’s going on, they can’t help but smile and gain some respect for the brand.

Great way for giving your brand a fun personality, and of course, you’re bound to get more attention if you do things differently. The one issue I have is that I don’t know how many people go to LAN houses (It’s possible that they’re more popular in Brazil), and if they’re really reaching the right target there. Depends which kind they’re going to… It might be interesting to hold this campaign at computer labs on university campuses, if that’s possible.

(Via: I Believe in Adv)