You’re Only As Strong As Your Weakest Link

This campaign seriously blew my mind. After watching this video, I couldn’t help but think how strange it is that the majority of agencies don’t challenge new employees like this. I’m a little sick of seeing job postings that ask for resumes and portfolios. If you’re asking candidates to apply in conventional ways, you’re setting a standard expectation for conventional work. Change the way things are done right from your first point of contact… and this is the type of amazingness that you’ll get.

(Via: Ads of the World)

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