This is a great way to get people pumped for an event: make them feel nervous. And there’s nothing that makes you feel more pressured than having someone tell you not to panic and just “aim for the head”. The bullet holes add to the story, giving you the feel that you’ve been shooting at this zombie like crazy and can’t seem to hit your target. You’re nervous and you’re freaking out. Easy way to make attendees feel as if they’re part of the story.
Not to mention, who wouldn’t open up an envelope with bullet holes? Love it.
(Via: Ads of the World)