Here’s an awesome campaign from Durex. Knock up your phone using their app, and you’ll get a quick reminder as to why you should use Durex condoms.
It’s a cute idea. I’m sure it will spread pretty easily through Facebook, and the fact that people will just want to try rubbing phones together to make a baby, but what are the odds of anyone using this app more than once? May be short-lived, but it’s still a fun way to build awareness.
Anyone want to help me knock up my phone?