How to get attention 101

In order to promote Virgin1’s new show called Naked Office, brand ambassadors in London walked to “work” naked with objects such as briefcases and purses strategically covering their private areas.  What better way to promote a show about people working naked, than to have brand ambassadors go to work naked?

The show is described as daring and controversial, so it only makes sense to target the market in a daring and controversial manner. Those that are offended (like the lady in the picture above) are most likely not the target audience, so I don’t think that offending people is an issue in this case. The only issue I’m really wondering about is any laws that are being violated. Nonetheless, definitely something that people won’t forget, and also a great conversation piece.

(Via: On the Ground Looking Up)

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