This campaign teaches us a little something about the beauty of experiential marketing. When discussing such type of marketing, we usually think of events that play on the consumers’ emotions in order to connect the brand with a certain personality. I’m definitely a huge fan of that, and think it’s effective. However, this campaign shows the other side of experiential marketing. Some might even say the darker side (cue to cheesy horror film music).
So that’s a little dramatic, but the truth is that this type of experiential marketing really toys with your emotions. It’s about making the consumers experience a situation in which they would desperately need, or wished they had used, your product. Works wonders.
It’s also a cool campaign because it’s (relatively) low budget, yet effective. Great for startups!
(Via: Ads of the World)