Over the last few weeks, there has been a lot of buzz around connecting online stores to Facebook via the “Like” button. Well, now Diesel is showing us how to connect offline stores to Facebook, as well. The Diesel stores in Spain now offer an interactive installation which you can use to share pictures of items that you are trying on, or purchasing, at the Diesel store.
If you know me, then you know that I’m not crazy about the idea of Facebook taking over the online world, let alone the offline world. I do, however, think that this is an interesting way of getting consumers to talk about your product with their friends online. I see this working quite well, because I know that my friends and I used to love trying on clothes and then taking pictures in stores… back then it was kind of illegal though and store clerks would tell you to put the camera away. Whoops. Anyways, I definitely see this as something that could trend among friends. Perhaps teens would go to the Diesel store just to share pictures on Facebook- not sure how effective that is for sales, but at least it will increase store traffic. Cool concept, but Diesel shouldn’t forget about other social networking sites, such as Twitter.
PS- The music is pretty bad. Diesel should read my post on Starbucks. Just saying.
(Via: Ads of the World)