Put Your Money Where Your Mouth Is

The best way to prove your product’s worthiness is by demonstrating to your customers that you are willing to trust your product just as much as they should. Show us that you use, trust and love your own products first, and then we’ll consider purchasing them, also.

While this concept is mainly used in security-related campaigns, the idea can and should be used for other products, as well. There are only so many more times I can see this concept being used for security services (despite it being highly effective for this industry), but if I saw the owner of Buckley’s drink his own awful tasting medicine.. well, that could get interesting.

SIDE NOTE: It is extremely important that your product works in order to pull off this campaign  😉


Let Them Talk

Sometimes changing the way people think isn’t about changing the way people behave. In this case, TEDx used typical human behavior to help spread its message effectively. The best campaigns are usually the most natural ones. Not that I would expect anything less from TEDx, but this campaign is pretty damn brilliant.

(Via: Creative Guerrilla Marketing)

China Gets It (…Up)

If you can’t say it, show it. Not only is this just an awesome idea in general because it fully gets the message across, but it also wins major brownie points for getting around a huge obstacle.

Lesson learned: if there are restrictions inside the box, maybe it’s time to get outside of it. That way, you’re not only getting around any restrictions, but you’re also making a splash while doing so. You’ll be miles ahead of your competitors, who didn’t even bother trying.

(Via: I Believe In Advertising)

You’re Only As Strong As Your Weakest Link

This campaign seriously blew my mind. After watching this video, I couldn’t help but think how strange it is that the majority of agencies don’t challenge new employees like this. I’m a little sick of seeing job postings that ask for resumes and portfolios. If you’re asking candidates to apply in conventional ways, you’re setting a standard expectation for conventional work. Change the way things are done right from your first point of contact… and this is the type of amazingness that you’ll get.

(Via: Ads of the World)

… I’m back?

Well, I guess I have some explaining to do.

I didn’t mean to just disappear on you like that, really.. It just kinda happened. The important thing is that I’ve learned my lesson and I’ll never leave you again. Or, at least, I’ll give you some sort of warning. I promise.

Anyways, your support has been awesome and it’s great to know that this blog has actually had an impact on some of you. I have some great stuff already lined up, and I’m excited to share some cool campaigns. While I think my own opinions are super awesome, I’d love to know what you think about each campaign so feel free to post a comment (or two, or three, etc.)

Love you long time,


Oh, and I’m no longer @yardenhorwitz anymore. You can now find me at @yarden. I know, I know, you probably feel like you don’t even know me anymore, but I swear I’m still that small girl with the big ideas 😉

Rethink Your Strategy

Super excited to finally be seeing some campaigns done by Rethink Canada. And not one, but two, different campaigns that are both based on the same concept. While some might mistaken this for lack of creativity, it actually demonstrates brilliance since they’re able to show us how this same strategy can be used by any company.. from a bike shop to a cooking course.

Taking something mundane, such as a business card, and turning it into something that is actually useful for their customers. Firstly, it’s unconventional so it’s bound to stand out and get some attention and WOM (Word of Mouth) among friends. Secondly, it’s useful for your customers.. specifically designed for them and something that will actually benefit them – an incentive for your customers to actually carry your business card around. Thirdly, you become the expert. Since the business cards (or baking paper, in the case below) are directly related to the service you provide, you are demonstrating how you can help them. This way, they’ll go to you for advice or help when they need it. And, of course, they have your business card.. so they’ll know how to reach you.

(Via: Ads of the World)

Say It Like You Mean It

LOVE this idea. What better way to get your message across than by being true to it. Your message is who you are as a brand, and every extension of the brand needs to represent that message. If your product is natural, use natural materials to promote your product.

ALSO, audiences love to be involved. This was done within the span of 10 days, so people within the community actually became a part of the process, and watched what was being added every day. It adds to their curiosity, and also makes them feel as if they had a role in it – they were there from the beginning and saw how it went from a plain scrap of wood, to a beautiful billboard. Not only does it mean more because they actually see the process of how it went from nothing to something, but they may also feel a sense of ownership in it because they were there from the beginning. The stronger the connection, the more likely they’ll be loyal to your brand.

(Via: The Inspiration Room)